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This Cornell research chicken was on the cover of a brochure that earned a medal from CASE.


CARE:

The Delicate Subject of Animal Research

Planning a large, interdisciplinary animal research center, Cornell officials sensed that public relations needs would dwarf efforts usually associated with such projects. The campus and community were fertile grounds for animal-rights protestors. We conducted focus groups locally and beyond (sampling alumni, students, faculty, and residents). The response was clear: if Cornell made a convincing case for its research and demonstrated that animals would not be mistreated, the facility would receive broad support. There was clear sailing after a proactive effort at community meetings, on line, and in print. “Ed Hershey and his group told us what we needed to tell everyone else,” said Associate Vice Provost Michele M. (Smith) Bailey, director of Cornell’s Center for Animal Resources and Education [CARE], “and then helped us do it. We are very grateful.”

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